About Us

Having a global presence in the market for over 25 years, JointXcel® (branded JointFlex® in countries outside of the UK and Europe) has been the market-leader in drug-free products for pain relief and functional recovery. It is currently still one of the fastest growing brands in the USA. We have created a wide range of products through innovations such as a Far-Infrared Therapy patch, creams with natural extracts to improve joint conditions and mobility and supplements. We have a diverse product portfolio that we continuously launch to market.

Product Information

JointXcel® FIT®Therapy Patch uses Far-Infrared Technology (FIT®) and are manufactured in Vicenza, Italy to ISO 9001 and ISO 13485 European Quality Manufacturing Standards. The patches are created with a combination of bioceramides that utilise Far-Infrared Technology which has been clinically proven to provide pain-relieving action without the use of heat or medication.

In addition to the patches, JointXcel® has a range of Joint Massager creams with unique Xsorb Technology. This technology ensures that the active ingredients penetrate deep down into the skin, reaching the source of the mobility issues, helping to keep your joints supple and flexible.

Our creams are still the No.1 recommended in the USA by Healthcare Practitioners for pain relief.1 They are clinically proven to reduce pain in patients suffering from osteoarthritis by 54% after 8 weeks of continuous usage, as per the dosage instructions.2

Our experts are continuously innovating to bring new products and dosage forms to the market to improve mobility and help people to continue to remain active.

Formats & differentiation

Classified as a Class 1 medical device, JointXcel® FIT® Therapy Patches assist in providing relief from musculoskeletal discomfort. With ISO 9001 and ISO 13485 certifications, JointXcel® Patches have been created with the highest quality and standards of manufacturing. All of the products are available in different parapharmacies, healthcare shops, pharmacies and herbal medicine stores in over 66 countries all over the world.

Through several HCP surveys with Rheumatologists, Physiotherapists and Chiropractors, JointXcel® Cream is the most recommended product for joint mobility issues.1

JointXcel® FIT® Therapy Patches help to relieve muscle and joint pain in 60% of individuals surveyed within 14-days.
They also found the pain patches helpful due to the five day wearability, ease of application and applicability on any part of the body that has pain and discomfort.3


1. Results based on a 2022 Healthcare Provider Survey conducted by InStep Health as part of a point of care marketing campaign in partnership with Strides Consumer LLC – August 2022.

2. Cohen M, et al. A Randomized, Double Blind, Placebo Controlled Trial of a Topical Cream Containing Glucosamine Sulfate, Chondroitin Sulfate and Camphor for Osteoarthritis of the Knee. The Journal of Rheumatology 2003; 30:3.

3.Provisor Research - JointXCel® and JointFlex® Fit Therapy Patch User Experience – August 2022


Initially, the need for FIT® Therapy came from the awareness that the biominerals normally used in existing technologies were only aimed at thermal regulation. Tests and research have shown that the human body emits and receives infrared waves. These can eliminate the toxins that are one of the main causes of inflammation and pain. These studies led to a solution that combines the benefits of far-infrared electromagnetic waves and the relief of musculoskeletal pain.


Today, the technology looks to have enormous application potential. Our Scientific Board, including nationally and internationally respected Researchers and Doctors are engaged in conducting scientific studies to confirm the efficacy of FIT® Therapy and discover what new potential it has, thus broadening the technology’s range of possible applications.